The Indian Pharmaceutical Market (IPM) posted a healthy 7.8% growth in April 2025, driven by new launches and price hikes—especially in chronic segments like anti-diabetics. A key driver? The patent expiry of Empagliflozin, which opened the floodgates for generic competition.
In just a few months, the number of Empagliflozin brands shot up from 86 to 147, with over 37 companies entering the market. While value growth was flat, volume surged 10%, making the treatment more accessible and affordable.
Combination Type
Brands (Apr ’25)
Companies (Apr ’25)
Empagliflozin (Plain)
36
32
Empagliflozin + Linagliptin
40
31
Empagliflozin + Metformin
37
29
Empagliflozin + Sitagliptin
28
18
Empagliflozin + Linagliptin + Metformin
7
5
IPVentra Insight:
This case is a textbook example of what happens after patent cliffs in pharma. Once monopoly rights expire, the generic rush accelerates both market penetration and affordability—but also increases trademark, formulation, and regulatory complexity.